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Monday, August 1, 2016

Why Paying Less Commission Will Cost You More Money


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Why is paying less commission going to cost you more money?

A good, strong, professional Realtor usually charges about 6% commission to list, market, and sell a property. Why are there Realtors out there who would charge less than half of that?

Let’s think about that for a moment. If a Realtor is going to reduce their fee to sell your home, what are they going to do professionally to market your home outside of the MLS? Because I specialize in listing and selling homes that other Realtors couldn’t sell, I can say from experience that most discount Realtors have extremely low marketing capabilities. Under their guidance, homes take longer to sell and receive lower offers due to their lack of negotiating experience.  

If you pay less, you’re going to get less.
At first, it seems like you would be saving 1% or 2% on commission, but in reality, you’re losing 4% to 7% on the sales process. Another thing you should be concerned with regarding a Realtor who reduces their fee (i.e. paycheck) is how strong their negotiating skills are in the first place. If they can’t even defend their own paycheck, how are they going to defend the equity in your home?

You want a Realtor who’s going to market your home aggressively, negotiate the highest dollar, and
has a great team behind them to give you world-class service. For example, we’re getting almost 5% more for our homes than the average Realtor in the marketplace. Our clients are walking away with almost $21,000 more than the average Realtor can get.

In real estate, you get what you pay for. If you pay less, you’re going to get less. Any Realtor that’s any good in this town, or any town, is going to charge at least 6%. Any agent that offers less is either part-time or new to the business. I can’t guarantee it, but 99% of the time I’m right.

If you’re thinking about selling or know somebody who is, call me or send me an email. I look forward to hearing from you soon.