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Monday, August 1, 2016

Why Paying Less Commission Will Cost You More Money


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Why is paying less commission going to cost you more money?

A good, strong, professional Realtor usually charges about 6% commission to list, market, and sell a property. Why are there Realtors out there who would charge less than half of that?

Let’s think about that for a moment. If a Realtor is going to reduce their fee to sell your home, what are they going to do professionally to market your home outside of the MLS? Because I specialize in listing and selling homes that other Realtors couldn’t sell, I can say from experience that most discount Realtors have extremely low marketing capabilities. Under their guidance, homes take longer to sell and receive lower offers due to their lack of negotiating experience.  

If you pay less, you’re going to get less.
At first, it seems like you would be saving 1% or 2% on commission, but in reality, you’re losing 4% to 7% on the sales process. Another thing you should be concerned with regarding a Realtor who reduces their fee (i.e. paycheck) is how strong their negotiating skills are in the first place. If they can’t even defend their own paycheck, how are they going to defend the equity in your home?

You want a Realtor who’s going to market your home aggressively, negotiate the highest dollar, and
has a great team behind them to give you world-class service. For example, we’re getting almost 5% more for our homes than the average Realtor in the marketplace. Our clients are walking away with almost $21,000 more than the average Realtor can get.

In real estate, you get what you pay for. If you pay less, you’re going to get less. Any Realtor that’s any good in this town, or any town, is going to charge at least 6%. Any agent that offers less is either part-time or new to the business. I can’t guarantee it, but 99% of the time I’m right.

If you’re thinking about selling or know somebody who is, call me or send me an email. I look forward to hearing from you soon.

Tuesday, July 19, 2016

Preparing Your Home Without Breaking the Bank


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It’s summertime, and a lot of people are getting ready to sell their homes. If you’re in preparation mode, you want your home to look as good as possible to increase its value, but you don’t want to break the bank in preparing it. We have five easy and cost-effective ways you can spruce up your home’s value without investing a ton of money into the preparation.

1. Paint. A fresh coat of paint and a splash of color is an easy way to warm up a home and make it look more updated. Use a soft, neutral color to warmly welcome buyers. If you want to add some bright color, put it on the front door. It can differentiate your home from others on the outside and make it shine from the street.

2. Curb appeal. Aside from the front door, a few simple tasks can help your home look great to the buyers who are walking up to it. A layer of mulch is the easiest and quickest thing to do. Pulling weeds and making sure the yard is maintained by mowing and planting a few flowers here and there will make a big difference as well. Add touch-up paint to the eaves and baseboards too.
If you want to add some bright color, put it on the front door.
3. New appliances and hardware. Even if the rest of the kitchen needs work, new appliances or hardware can further entice a buyer.

4. Quick bathroom updates. A newly painted vanity, hardware, fixtures, and new lighting can make a tired bathroom look fresh again. A fluffy set of towels, a nice rug, and sleek accessories make the space look good too.

5. New bedding. You would be surprised how new bedding can transform the look of your bedroom for next to nothing. There are two schools of thought on how to apply this tip. You can either get a cheap bed set that looks nice, or spend a little more for something with the look and feel of luxury.

We have been helping a tremendous amount of homeowners get top dollar for their homes without breaking the bank in the process of getting it ready. If you want to talk more about your home, your future goals, or you’re just curious about how these things enhance your sale, give us a call or send us an email. We would love to help.

Wednesday, June 8, 2016

The Best Time of Year to Sell Is Nearly Over


Buying an Orange or LA County HomeSearch all Homes for Sale
Selling an Orange or LA County Home? Check out our FREE Home Value Report


With less than a month left in the spring market, the best time of year to sell your home is about to end. The window of opportunity is closing, so if you want to take advantage of the strongest buyer demand of the year, now is the time to get your home on the market.

It is incredibly important in this market to price your home correctly. In Orange County, homes priced below $750,000 are in a hot market. Many sellers are drawing multiple offers, some even over asking price. The same is true for homes priced under $600,000 in LA County, as well as homes priced below $500,000 in the San Bernardino area.

There are already signs that the market is shifting.
That said, there are already signs that the market is starting to shift. Demand is peaking in certain price points and the active listing inventory is actually growing. Despite low interest rates, demand is not continuing to grow for two reasons: homes are not realistically priced, and graduations mark the beginning of summer distractions. Buyers are sidelined this time of year because they are out celebrating the successes of family and friends instead of looking for homes.

Don’t worry, though; this is a cyclical downshift in buyer demand. Every year, the listing inventory increases around this time and demand just naturally drops. When that happens, the market cools.

Overall, depending on your price point, the market is extremely hot, and interest rates are low. Still, it is a great time to buy and sell real estate. If you have any questions, give me a call or send me an email. I would be happy to help you!