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Tuesday, September 27, 2016

What Home Sellers Need to Know in Today’s Market

Before we got the listing, it had been on the market for a year. The story of this listing is very relevant to what is going on in our current market.

I am standing in front of one of our newest sales; in fact, we just put the ‘Sold’ sign up today. I wanted to share the story of this listing with you because I think it is very relevant to what is going on in our current market for home sellers.

These sellers had put their home on the market with two different real estate agents. The home was on the market for an entire year between these two agents and neither one got results. These sellers went through the sales process twice, cleaned their home for showings, and no one came through the property. Instead, the agents kept telling them to just reduce the price.

I called these sellers and told them about our aggressive marketing strategy and the results that we’ve been getting. The home sellers took a leap of faith and gave me the opportunity to market this property.

It seems like everyone has a real estate license these days.

I put the home up for sale, communicated with the homeowners throughout the process, and gave them all the information they needed in order to make the best decisions for their situation. They were looking for a certain price and we were able to sell their home for an excellent price in less than 45 days.

I cannot tell you how relieved these home sellers were when they got the results that they wanted.

I wanted to tell you this story today because right now, we are in an environment where it seems like everyone has a real estate license. When you go to put your home on the market, you might think you are hiring a professional because they dress professionally and know how to talk the talk; in the end, though, you might not get the results or the communication that you want.

If you or someone you know is having a similar experience while trying to sell their home, give me a call. I would love to give you the information you need to sell your property. If you have any other questions about real estate, let me know. I would be happy to help you!

Monday, August 1, 2016

Why Paying Less Commission Will Cost You More Money

Buying an Orange or LA County HomeSearch all Homes for Sale
Selling an Orange or LA County Home? Check out our FREE Home Value Report

Why is paying less commission going to cost you more money?

A good, strong, professional Realtor usually charges about 6% commission to list, market, and sell a property. Why are there Realtors out there who would charge less than half of that?

Let’s think about that for a moment. If a Realtor is going to reduce their fee to sell your home, what are they going to do professionally to market your home outside of the MLS? Because I specialize in listing and selling homes that other Realtors couldn’t sell, I can say from experience that most discount Realtors have extremely low marketing capabilities. Under their guidance, homes take longer to sell and receive lower offers due to their lack of negotiating experience.  

If you pay less, you’re going to get less.
At first, it seems like you would be saving 1% or 2% on commission, but in reality, you’re losing 4% to 7% on the sales process. Another thing you should be concerned with regarding a Realtor who reduces their fee (i.e. paycheck) is how strong their negotiating skills are in the first place. If they can’t even defend their own paycheck, how are they going to defend the equity in your home?

You want a Realtor who’s going to market your home aggressively, negotiate the highest dollar, and
has a great team behind them to give you world-class service. For example, we’re getting almost 5% more for our homes than the average Realtor in the marketplace. Our clients are walking away with almost $21,000 more than the average Realtor can get.

In real estate, you get what you pay for. If you pay less, you’re going to get less. Any Realtor that’s any good in this town, or any town, is going to charge at least 6%. Any agent that offers less is either part-time or new to the business. I can’t guarantee it, but 99% of the time I’m right.

If you’re thinking about selling or know somebody who is, call me or send me an email. I look forward to hearing from you soon.

Tuesday, July 19, 2016

Preparing Your Home Without Breaking the Bank

Buying an Orange or LA County HomeSearch all Homes for Sale
Selling an Orange or LA County Home? Check out our FREE Home Value Report

It’s summertime, and a lot of people are getting ready to sell their homes. If you’re in preparation mode, you want your home to look as good as possible to increase its value, but you don’t want to break the bank in preparing it. We have five easy and cost-effective ways you can spruce up your home’s value without investing a ton of money into the preparation.

1. Paint. A fresh coat of paint and a splash of color is an easy way to warm up a home and make it look more updated. Use a soft, neutral color to warmly welcome buyers. If you want to add some bright color, put it on the front door. It can differentiate your home from others on the outside and make it shine from the street.

2. Curb appeal. Aside from the front door, a few simple tasks can help your home look great to the buyers who are walking up to it. A layer of mulch is the easiest and quickest thing to do. Pulling weeds and making sure the yard is maintained by mowing and planting a few flowers here and there will make a big difference as well. Add touch-up paint to the eaves and baseboards too.
If you want to add some bright color, put it on the front door.
3. New appliances and hardware. Even if the rest of the kitchen needs work, new appliances or hardware can further entice a buyer.

4. Quick bathroom updates. A newly painted vanity, hardware, fixtures, and new lighting can make a tired bathroom look fresh again. A fluffy set of towels, a nice rug, and sleek accessories make the space look good too.

5. New bedding. You would be surprised how new bedding can transform the look of your bedroom for next to nothing. There are two schools of thought on how to apply this tip. You can either get a cheap bed set that looks nice, or spend a little more for something with the look and feel of luxury.

We have been helping a tremendous amount of homeowners get top dollar for their homes without breaking the bank in the process of getting it ready. If you want to talk more about your home, your future goals, or you’re just curious about how these things enhance your sale, give us a call or send us an email. We would love to help.